Live Event Case Study – Schwarzkopf


Case Study : Live Event  /  Client : Schwarzkopf  /  Location : Excel Centre, London

Brief :

Hair shows are always intense environments, with demonstrations occurring non-stop during the show. hfm was contracted to provide lighting, sound, rigging and video, including cameras and operators. Two projection screens were hung at each end of the stand, so that multiple demonstrations could run independently and a catwalk for the models joined the two end stages.

Live images and campaign agency footage was relayed onto the screens, whilst demonstrations took place and during catwalk shows. Sound quality was paramount, both for demonstrators to talk to audiences, and for playback music during catwalk shows.

HFM Services :


d&b Q1 & Q7 tops flown

d&b Q subs under stage

d&b Max Wedges for on-stage monitors

d&b E3s for time delay

d&b D12 & EPAC amps

Sennheiser G2 Radio Head Sets

Shure BETA hand-held radio mics

Midas Venice 240 16+4 Stereo

Video :

Barco RLM12 Video Projectors

Roaming hand-held cameras

Locked-off Camera on tripod

Digibeta Recorder

Vision Mixer


Total Fabrications 30cm x 30cm LD Truss

CM Lodestars

P64 IWB Bars

2kW Fresnels

VL2000 Spots

Avolites ART Dimming

Avolites Control

Result :






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