Exhibition Case Study – Novo Nordisk


Case Study : Exhibition  /  Client : Novo Nordisk  /  Location : Moscone Centre, San Francisco

Brief :

Exhibition stand for company Novo Nordisk at a pharmaceutical trade show. The stand was constructed from steel tube and stretched fabric. hfm’s role was to colour wash the fabric areas in the company’s corporate colours. Campaign imagery was projected onto different brand areas by using five large format Pani 6kW HMI slide projectors mounted on top of Fabric Flutes. hfm created film scrolls with all campaign images for the different company sectors. Pani control was via the lighting control desk and co-ordinated with the lighting and gobos.

hfm freighted all the equipment from the UK and supervised US union labour for all technical aspects of the stand including the electrics

hfm’s experience of working in the USA offers a huge cost saving for clients, as hfm can keep tight control on local venue services.

HFM Services :

Pani 6kW HMI projectors with scrollers

White Par64 lanterns

Coemar CF7HE moving lights

Avolites ART dimming

Avolites control

Result :



We can bring the same level of experience to any exhibition, at any location in the world


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